The Founders Lab

Ignite Innovation.Shape the future.

Turning vision into traction, blending innovation design with strategy to help founders own their market-fit and go-to-market journey. The Founders Lab nurtures entrepreneurial talent by combining hands-on support, expert mentorship, and strategic innovation frameworks to help you overcome real-world challenges and unlock potential.

Innovation design is at the heart of our approach.

what we offer

Enabling growth with Market Fit

Masterclass that empowers founders and teams through hands-on Design Thinking exercises that align innovation with evolving customer needs, market shifts, and emerging business trends.

strategy

Design as the enabler.

Design-oriented approaches are game-changers - enabling rapid iteration, sharper product-market fit, and standout differentiation in crowded markets. It’s not just about building fast - it’s about building smart, with the user at the core.

Good Design is Good Business.

Market fit Challenge

A well-crafted product launch is more than a go-to-market moment—it’s a strategic opportunity to stand out. By intentionally designing the launch experience, startups can differentiate their brand, amplify their value proposition, and create memorable first impressions that resonate with early adopters. This includes aligning messaging, channels, and customer touchpoints to highlight what makes the product unique, while leveraging storytelling, design, and timing to build anticipation and drive engagement. A launch that’s thoughtfully designed doesn’t just introduce a product—it positions it for lasting impact.

market

Understand the market.

Define the opportunity. Identify underserved customer segments and the unmet needs. Apply Competition Factors and Four actions framework

product

Align with the needs.

Clarify offering. Connect capabilities with opportunities. Utilize Point-of-view (POV) and Empathy Map to create customer personas.

strategy

Go-to-market.

Define Strategy. Leverage key collaborator / partner ecosystem to enable growth. Apply service design principles for craft value propositions and mapping customer journeys.

launch

Winning factors.

Create implementation plan. Align internal with partner ecosystem capabilities for maximum impact. Bridge Strategy and Execution with Business Model Canvas and Strategic Design

Accelerate your journey. Coming Soon.

Innovation for Startups: Designing Product-Market Strategy. For early to mid stage startups from scaling to evolving and to expanding.

SUKANTA

Connecting and collaborating with early-stage ventures by investing time and energy in bringing innovative ideas and concepts to the market by navigating challenges and scaling up.

GORAN

Passionate about helping organizations and communities design successful innovation journeys - that delight all participants and key stakeholders, while building eco-systemic resilience.